Privacy Policy

Introduction

This Privacy Policy describes how TapFlow collects and uses your personal information. We are committed to protecting your privacy and handling your data responsibly. Our mobile-first platform is designed for on-the-go users in Singapore, and we understand the importance of safeguarding the information you share with us while browsing on your smartphone during your commute.

Information We Collect

We collect various types of information to provide and improve our services. This includes information you provide directly when registering an account, such as your name, email address, and phone number. We also automatically collect usage data when you interact with our platform, including the pages you visit, the features you use, the time and date of your visits, and your device information.

Additionally, we collect information through cookies and similar tracking technologies to enhance your browsing experience. We gather tap interactions, navigation patterns, and content preferences to optimize our touch-friendly interface for one-handed use. This data helps us understand how commuters navigate our compact layouts and improve our digestible content cards for quick scanning on mobile devices.

How We Use Your Information

We use the information we collect to provide, maintain, and improve our services. Your data helps us personalize your experience, optimize our touch target sizes for comfortable urban browsing, and deliver content that matters to you. We analyze usage patterns to refine our thumb-reach navigation zones and ensure our platform remains efficient for MRT commuters and other mobile-first users.

We use your information to communicate with you about service updates, security alerts, and new features. We may also use your data to conduct research and analytics to understand user behavior and improve the accessibility of our platform. Your feedback helps us create better tap-friendly interfaces optimized for one-handed use during rush hour commutes.

Your Rights and Choices

You have the right to access, correct, and delete your personal information. You can update your account details at any time through your account settings. If you wish to exercise your rights or have questions about your data, please contact us using the information provided below.

You also have the right to opt out of non-essential communications and marketing messages. We respect your preferences and will honor your choices regarding how we use your information. You can manage your communication preferences through your account or by reaching out to us directly. We comply with applicable data protection regulations and Singapore’s Personal Data Protection Act.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience on our platform. These tools help us remember your preferences, understand how you navigate our mobile-first layouts, and optimize the performance of our tap-friendly interface. We use session cookies to maintain your login status and persistent cookies to remember your settings across visits.

Some cookies are essential for the functionality of our service, while others help us analyze usage patterns and improve our content delivery. We use analytics cookies to track how users interact with our digestible content cards and touch target zones. You can control cookie preferences through your browser settings, though disabling certain cookies may affect the functionality and performance of our platform.

Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Our platform uses encryption protocols to secure data transmission and storage. We regularly review and update our security practices to maintain the highest standards of protection for your information.

While we strive to protect your data, no method of transmission over the internet or electronic storage is completely secure. We encourage you to use strong passwords and keep your account credentials confidential. If you have concerns about the security of your information, please contact us immediately.

Third-Party Services

Our platform may integrate with third-party services to provide enhanced functionality and better user experiences. We only share your information with third parties when necessary to deliver our services or when you explicitly consent. These service providers are bound by confidentiality agreements and are required to use your information only for the purposes we specify.

We do not sell or rent your personal information to third parties for their marketing purposes. Any sharing of data is conducted transparently, and we ensure that third parties maintain adequate security standards to protect your information. You have the right to know what information is shared and with whom.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website and updating the “Last updated” date. Your continued use of our platform after changes indicates your acceptance of the updated Privacy Policy.

We encourage you to review this policy periodically to stay informed about how we protect your information. If you have questions about any changes or our privacy practices, please contact us. We value your trust and remain committed to transparent data handling practices.